Kelly Brais, SFR/CNE and Phyl Salerno, GRI/SFR/CNE

“Profit occurs when preparation and experience meet opportunity."

 

 

When it’s time to sell, you must be confident that every element of negotiating the best terms and the highest price has been set before your home is even listed.

Start with the resources we’ve provided. There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.

The real estate market in Charlotte is volatile, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably.

When you’ve decided to sell, We will be your advocate, your guide, and your fierce negotiator. We will work hard to make yours a great sale.

We look forward to it.

Sincerely,
Kelly Brais and Phyl Salerno

 

Common Selling Mistakes

Mistake #1 -- Placing the Wrong Price on Your Property
Every seller obviously wants to get the most money for his or her product. Ironically, the best way to do this is NOT to list your product at an excessively high price! A high listing price will cause some prospective buyers to lose interest before even seeing your property. Also, it may lead other buyers to expect more than what you have to offer. As a result, overpriced properties tend to take an unusually long time to sell, and they end up being sold at a lower price.

 

 Preparing Your Home For Sale:

Once your home goes on the market, it becomes a product. Home Styling or Staging simply allows you to highlight the best of your home and de-emphasize its flaws. It's not about decorating, but actually turning your home into a model, to appeal to the broadest range of prospective buyers. The goal is to make people feel like they could live there, and the best way to do this is to "neutralize" the surroundings.

 

 

Bathroom02.jpg  Bedroom01.jpg

Try out these helpful styling tips taken from Setting the Stage - REALTOR® Magazine Online. They've compiled the best tips from stagers and real estate pros—things you can do for little or no expense—to put a home in prime showing shape.

  • Clear out closets and clutter—sellers can give away or pack up toys, linens, and small kitchen appliances to store offsite. Buyers are also forgiving of storage boxes neatly tucked away in a garage or basement.

  • Focus most on the most visible areas—the foyer, kitchen, living room, master bedroom, and family room.

  • De-personalize the home by removing photos, mementos, and dated items.

  • Use plants in colorful pots or inexpensive wicker baskets to fill in empty spaces.

  • Look to home catalogs for little details on beautifying the home. For instance, group books, pictures, and objets d’art appealingly on bookcases.

  • Try angling one or two pieces of furniture slightly and move furniture 4 inches to 6 inches from the wall to create more interesting room spaces.

  • Put away large collections— porcelains, plates, and so on.

  • Remove valuables, prescription medicine, collectibles, and breakables.

  • Trim trees, prune shrubs, and make sure the lawn is mowed and watered regularly.

  • In summer, turn on the sprinklers for five minutes, 30 minutes before the open house. It makes the lawn and driveway sparkle.

  • Refrain from cooking anything that leaves a distinctive odor, such as fish, garlic, or cabbage.

  • Hire a professional service to clean the home, including the carpets and the windows.

  • Set the dining room table with attractive linens, dishes, and stemware.

  • Arrange fresh or silk flowers throughout the home.

  • Light a fire in the fireplace in fall and winter.

  • A mirror in a pretty frame can make a small room feel more open.

  • Use as much natural light as possible. Add extra lamps in dark rooms or corners.

  • Make functional repairs—fix dripping faucets, sticking doors, and broken fences.

  • Bring in another pair of eyes—even if it’s not a professional stylist. The person may see problems you and have missed.

 


Home Seller Reports

Determine the Right Selling Price for Your Home
When you’re selling your home, the price you set is a critical factor in the return you’ll receive...
Read More 

Selling Your Home: Where do you begin?
Now that you're selling your home, you'll need to look at it as if you were buying it all over again...
Read More 

Avoid the Most Common Selling Mistakes
There are some common errors that can be avoided when you are selling your home. I want to make sure you are well informed...
Read More 

The Sweet Smell of a Successful Sale
Remember that potential buyers want to imagine themselves calling your house their home...   
Read More 


The Best Way to Sell Your House...Get Lost!
When you are showing your home, the best thing you can do is to make yourself scarce...   
Read More 

Seller's Toolkit

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